It was created as a response to the legalization of same-sex marriage in the United States earlier on the same year. It consists of a woman, a man and their three children with a hashtag saying #НастоящаяCемья ('#RealFamily') below.
In 2015, the Russian political party United Russia, of which the then President of Russia Vladimir Putin was then part of, introduced a straight pride flag to be displayed on the Peter and Fevronia Day (also known as the Day of Family, Love and Faithfulness). It originated in the late 2000s, but its exact origin is unknown. The rainbow portion of the flag sometimes takes the form of an 'A', representing the word 'allies', or an inverted 'V'. It combines the black and white straight flag with the rainbow LGBT flag. There is a variation known as the straight ally flag, which represents heterosexual people who support the LGBT community. Another variation with the male and female gender symbols imposed over its field also exists. One uses white, grey and black colors, also mimicking the rainbow flag and originating in the early 2000s.
A flag composed of alternating black and white strips, with a design similar to the rainbow LGBT pride flag, was created to represent straight pride.
